Simple words beneath the crown of the King of England: KEEP CALM AND CARRY ON. Worker, it featured a stark white font against a red background and bore these Poster was to be used only in the event of invasion. Them, but these were warehoused and intended for distribution only if worseĬame to worst and German boots landed on English soil. The MOI then designed a third poster and printed millions of About half a million of these were printed and tacked up in bus stops, train stations, shop windows, bulletin boards, and power poles across the British Isles. The second sign featured a green background with offsetting white letters proclaiming: FREEDOM IS IN PERIL DEFEND IT WITH ALL YOUR MIGHT. Signs-white letters on a blue background-were posted across the land. The first sign bore this motto: YOUR COURAGE YOURĬHEERFULNESS YOUR RESOLUTION WILL BRING US VICTORY.